LinkedIn’s great comeback

In the past five years there’s been a steady stream of social networking platforms du jour which then fell out of favour with geeky early adopters as as the great unwashed discovered them – from MySpace to Facebook to Twitter.

All the while, LinkedIn sat around gradually building momentum without any of the fanfare or media hype. Recruiters loved it, if only for its ability to fill quotas on candidate lists. But the developers also pulled in a few ideas from here and there – groups, events, marketing, status updates – OK, they nicked it all from Facebook and Twitter.

As a result, people looking to network for business – not to share pictures of kids and cats – have been coming back to LinkedIn and thinking, ‘Hey, this is pretty good!’ And LinkedIn gave them somewhere to put all their relevant career and skills information, which is a lot harder to do on Twitter.

Last week I hosted an online seminar with Karen Moloney from Get Me Learning Resources and Faye Hollands from Outshine Consulting. Karen took us through the nuts and bolts of promoting yourself and your business while Faye told us how she had used and benefited from it. And as usual, there were heaps of cracking questions from the audience.

If you’re dead keen to find out more, you can read Karen’s helpful handout notes or watch a recording of the webinar (though you will have to fill in your details to get it).

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One thought on “LinkedIn’s great comeback

  1. I was hoping this was going to be a controversial piece about a heated dialogue with the operators of LinkedIn. I expected you to have insulted them in some way by blogging something like “LinkedIn recommendations are about as impartial as your mother writing an article entitled Why My Little Baby is So Special”, then LinkedIn responding fiercely, with a comeback like “At least we're not MySpace, asshole!”I think you're right though. LinkedIn has really kept with the times (and has an actual meaningful use case).

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