In the past five years there’s been a steady stream of social networking platforms du jour which then fell out of favour with geeky early adopters as as the great unwashed discovered them – from MySpace to Facebook to Twitter.
All the while, LinkedIn sat around gradually building momentum without any of the fanfare or media hype. Recruiters loved it, if only for its ability to fill quotas on candidate lists. But the developers also pulled in a few ideas from here and there – groups, events, marketing, status updates – OK, they nicked it all from Facebook and Twitter.
As a result, people looking to network for business – not to share pictures of kids and cats – have been coming back to LinkedIn and thinking, ‘Hey, this is pretty good!’ And LinkedIn gave them somewhere to put all their relevant career and skills information, which is a lot harder to do on Twitter.
Last week I hosted an online seminar with Karen Moloney from Get Me Learning Resources and Faye Hollands from Outshine Consulting. Karen took us through the nuts and bolts of promoting yourself and your business while Faye told us how she had used and benefited from it. And as usual, there were heaps of cracking questions from the audience.