Time to drop your prices

Banks are often criticised for being super-responsive when interest rates go up, wasting no time in passing on these rises to customers, while being considerably more tardy and relaxed about lowering their rates when the Reserve Bank does.

Technology vendors aren’t hugely worried about interest rates, but most tech is bought and sold in US dollars. When the Australian dollar was doing badly, local prices went up. The Australian dollar is in a very strong position now but local prices have mostly remained static.

Does this spell profiteering? In a competitive market, vendors wouldn’t be able to get away with it…

Here’s a piece I wrote for CRN: The great Australian ripoff.

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