Japanese confusing? Count on it

Japanese has more than 100 counter words for different objects. But most people only use about five, and they’re all related to beer.

Mother leaves a bad taste

For reasons unclear to me, I received a box of Mother energy drink cans in the post from a PR company last week. They were accompanied by a flyer/media release, titled “Mother: New Taste, Double the energy kick*” with a footnote explaining that this was compared to a 250ml can of the old Mother. (The…