PR 101 for reality TV shows

  1. Get some idiot to say something offensive or controversial.
  2. Ensure controversial statement offends someone who has a fairly organised lobby group.
  3. Lobby group will, with only the best of intentions of raising awareness of its particular barrow, issue a public statement demanding an apology.
  4. Don’t apologise. Draw out the process for as long as possible without issuing an apology until the media gets bored.
  5. Reap free publicity, even on your competitors’ news services.

One Comment Add yours

  1. Josh says:

    Incidentally, this is also my 101st entry, according to the WordPress stats-o-meter. How ironical.

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