Atkins read through every article published on The Drum website during the election campaign and scored each individual sentence as follows:

Each time a value-laden remark was made about Julia Gillard (or her campaign) that was positive or negative, it was noted as G+ or G-. For Tony Abbott, it was given the value A+ or A.

Yup, that’s it. It’s all very well to call this system moronic or pathetically simplistic, but why?

Because it assumes that everything Julia Gillard and Tony Abbott did during the election campaign was equally credible or unbelievable and that all critiques or praises published on The Drum were equally fair. This is demonstrably not the case.

For example, every time Tony Abbott claimed interest rates would always be lower under a Coalition government than under Labor, this was:

• Historically inaccurate, when referring to past governments
• Completely impossible to prove or disprove, when referring to future governments

In other words, it was complete bullshit.

But if an article in The Drum criticised this comment, Atkins would give it an A-, thus confirming in his mind that the ABC was full of socialists.

The Atkins system also makes no differentiation between an article that criticised Julia Gillard for proposing a citizens’ assembly to develop a new policy on climate change – a dumb idea – and one that bitched about the Prime Ministerial earlobes or dress sense. Both would get a G- under this scale.

Being critical of politicians’ stupid ideas is a journalist or commentator’s job. If an article simply reports what a politician said without any analysis or comparison to reality, that is bad journalism. So is an article that ridicules a politician’s personal attributes.

To demonstrate bias, Atkins would therefore need to show not only that The Drum criticised one side or another more, but also that those critiques were unfair or unjustified. Otherwise, his results could just as easily be explained by the fact that Tony Abbott said and did a lot more stupid things that were worthy of criticism.

This could lead me to believe the majority of Australians are as passionate about internet censorship as me and my friends. But then I remember that most of my friends are university educated, left-leaning types who work in journalism or the IT industry.

This same selection bias is at work in the online community, particularly on Twitter. The sort of people who use Twitter, who blog, who read the IT media are precisely the sort of people who would oppose internet censorship.

This has led many people to believe if they make enough noise about it online, the Government will drop the filter. Unfortunately, this greatly overestimates the importance and influence of Twitter and social media generally when it comes to real-world politics.

Even an infinite number of angry posts on Twitter, sarcastic blog posts and articles in the IT press would still have no effect on Government policy. Politicians only care about who can deliver them blocs of votes in important electorates.

Online fame is fleeting, but mine was the top article on ABC's The Drum for a little while

As I argue on ABC’s The Drum blog, so far the Christian lobby – which is for the filter – is doing this a lot better than the disparate anti-filter coalition.

This is not to say the anti-censorship campaign is doomed. However, it needs to focus less on preaching to the choir and more on real-life, professional political lobbying.

It’s a big ask, particularly because many of the anti-censorship groups have little experience in direct political action. But it must be done if we are to convince the Government of the immense folly and dire (supposedly) unintended consequences of its current plans.