Retail fail: why men hate clothes shopping
Marketers often say that men find shopping for clothes frustrating and alienating. It’s almost as though the entire process was designed for women, if you believe the stereotypes.
Some very clever online businesses have sprung up based on this premise, making it easier for men to find clothes they want without having to go through an embarrassing ordeal.
I’m not like that, generally. Over the years I’ve found a few good shops and clothing labels that usually have stuff I like that fits me, where they don’t have crappy dance music at eardrum-bursting volume and where the staff are helpful and unpretentious.
Most of the time.
