shameless self promotion Archive

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Take me to your online strategy leader

This week I started working full time at Editor Group as the Online Strategy Leader. This means I’ll be helping clients create meaningful and useful online content, build online communities, get their sites noticed by search engines and use social media effectively.

I know from experience that a lot of companies out there have websites, because you’ve got to have a website, but aren’t really sure what a website is for. They’ve got Twitter accounts or Facebook pages but might only use them for product announcements or marketing offers.

Hopefully with all the things I’ve learned from editing Nett and talking to online business owners for the past couple of years, I can help these companies understand how best to use all the online tools at their disposal.

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LinkedIn’s great comeback

In the past five years there’s been a steady stream of social networking platforms du jour which then fell out of favour with geeky early adopters as as the great unwashed discovered them – from MySpace to Facebook to Twitter.

All the while, LinkedIn sat around gradually building momentum without any of the fanfare or media hype. Recruiters loved it, if only for its ability to fill quotas on candidate lists. But the developers also pulled in a few ideas from here and there – groups, events, marketing, status updates – OK, they nicked it all from Facebook and Twitter.

As a result, people looking to network for business – not to share pictures of kids and cats – have been coming back to LinkedIn and thinking, ‘Hey, this is pretty good!’ And LinkedIn gave them somewhere to put all their relevant career and skills information, which is a lot harder to do on Twitter.

Last week I hosted an online seminar with Karen Moloney from Get Me Learning Resources and Faye Hollands from Outshine Consulting. Karen took us through the nuts and bolts of promoting yourself and your business while Faye told us how she had used and benefited from it. And as usual, there were heaps of cracking questions from the audience.

If you’re dead keen to find out more, you can read Karen’s helpful handout notes or watch a recording of the webinar (though you will have to fill in your details to get it).

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Filter foes face a rough ride

Yesterday I interviewed Peter Black, the Queensland University of Technology law lecturer who was recently appointed to manage Electronic Frontiers Australia’s anti-internet-filtering campaign. He’s under no illusions he has taken on a tough challenge.

“There’s no doubt it’ll be quite hard to get the government to change their mind. There’s been a lot invested by Senator Conroy and the Rudd Government in this policy.”

He says the filter opponents have a range of options. His ideal would be to get rid of the filter entirely, either by convincing the Government to drop it or by getting enough opposition from the Greens and Liberal parties to ensure the legislation won’t pass the Senate. Until after the next election, perhaps.

The emerging middle option is to implement some sort of filter but to make it voluntary. You certainly could read Labor’s pre-election policy document as saying the filter should be something ISPs could offer customers, not force on them.

But there’s voluntary and there’s voluntary. It could be a voluntary opt-in filter, which people have to ask for. Or it could be a sort-of-voluntary opt-out filter, which is applied by default unless the customer asks not to have it.

Of course, there are problems with an opt-out filter, particularly with the constant insinuations from Senator Conroy and the Australian Christian Lobby that anyone who opposes the filter is a fan of child pornography.

As Labor Senator Kate Lundy put it on Crikey, people may be concerned that opting out of the filter could “lead to interest by the authorities, even though individuals may simply want to ensure they are not having legitimate content filtered”.

Nonetheless, Lundy now says she prefers an opt-out filter. Over the past few weeks she has shifted from warily supporting the filter to being uncomfortable with it to lobbying within the Government against it. She now says an opt-out filter “respects people can make an informed choice” while fulfilling Labor’s election commitments (to the Christian lobby).

One still has to wonder how many people would be willing to email their ISP asking, ‘Can has kiddie pr0n pls, kthxbai!’

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Tabloid day: boob ads and deadly servers

Pity the poor people of Albury-based transport company Border Express. On Friday they posted an innocent job ad looking for a developer with SQL Server and Visual Basic experience. But over the weekend, some wiseguy who had access to the company’s account details on Seek made a couple of sneaky changes. To the required skills, the miscreants added “”DD cup breasts, slim waist, tight twat” and a willingness to undergo “a pre-employment strip search to ensure they meet the requirements of the position”.

Sure, it’s one way to attract a lot of attention to an otherwise dull job ad, but everyone from female job hunters to company management was not impressed. The company and police are looking into it.

In Melbourne’s western suburbs a transport company employee was killed after a server fell on him while it was being unloaded from a truck. He reportedly saw the 200kg fridge-sized machine coming loose from a forklift and decided he would try to save it.

It wouldn’t be the first time someone put their body on the line to try and save an expensive piece of gear. With photographers, for instance, there’s a strong instinct to save the camera even while risking their own health, or body parts. But no matter how expensive the gadget, chances are a limb – or a life – are much harder to replace.

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Is the anti-censorship campaign doomed?

Just about everyone I know thinks the government’s plan to legislate mandatory internet filtering is a really bad idea.

This could lead me to believe the majority of Australians are as passionate about internet censorship as me and my friends. But then I remember that most of my friends are university educated, left-leaning types who work in journalism or the IT industry.

This same selection bias is at work in the online community, particularly on Twitter. The sort of people who use Twitter, who blog, who read the IT media are precisely the sort of people who would oppose internet censorship.

This has led many people to believe if they make enough noise about it online, the Government will drop the filter. Unfortunately, this greatly overestimates the importance and influence of Twitter and social media generally when it comes to real-world politics.

Even an infinite number of angry posts on Twitter, sarcastic blog posts and articles in the IT press would still have no effect on Government policy. Politicians only care about who can deliver them blocs of votes in important electorates.

Online fame is fleeting, but mine was the top article on ABC's The Drum for a little while

As I argue on ABC’s The Drum blog, so far the Christian lobby – which is for the filter – is doing this a lot better than the disparate anti-filter coalition.

This is not to say the anti-censorship campaign is doomed. However, it needs to focus less on preaching to the choir and more on real-life, professional political lobbying.

It’s a big ask, particularly because many of the anti-censorship groups have little experience in direct political action. But it must be done if we are to convince the Government of the immense folly and dire (supposedly) unintended consequences of its current plans.

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Cracks emerging in the filter facade

The federal government’s internet censorship announcement is only three days old but already dissent is emerging from some unexpected places. Perhaps also not emerging from some expected ones. I’ve been following the story for ZDNet.

New South Wales upper-house member Penny Sharpe railed against the filter in her blog. Yes, she is from the Labor party, but the NSW and federal arms aren’t exactly best buddies right now.

Three younger Liberal parliamentarians – MPs Alex Hawke and Jamie Briggs and Senator Simon Birmingham – have also come out against the filter, although this is mainly confirming their previous positions. Most interestingly, Hawke says he has advised the Christian lobby against the filter proposal, even though he is himself a Christian.

As I mentioned the other day, Senator Kate Lundy has been painfully fence sitting. Despite her well known and vociferous opposition to internet filtering while she was in opposition, Lundy wouldn’t say much at all when I spoke to her. Subsequently she posted a lengthy piece on her blog, the gist of which was that she opposed filtering but it was Labor policy before the election, we voted for them and she can’t speak against party policy.

Although there is still an open question about whether Labor’s pre-election policy made it clear the filter would be mandatory – the language was pretty fluffy.

While these small brushstrokes begin to paint of picture of widespread opposition to the filter, no one seems to have an overall idea of how the anti-censorship movement might achieve its goals. Stay tuned…

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Censorship: we asked for it

Whose fault is it that the Australian government is getting set to deliver the Western world’s most oppressive internet censorship regime? Ours, as it happens, for failing to have a bill of rights protecting free speech. So Professor George Williams told me in this article for ZDNet.

“Australia does not have a Bill of Rights which protects free speech at a federal level. We don’t have the protections that they have in every other democratic country.That means Australia might be subject to far more stringent regulations on the internet than would be possible in other democratic countries.”

The academic community is singing from the same hymn sheet on this idea, judging by a report released today from media studies profs Catharine Lumby, Lelia Green and John Hartley. “The proposal would set Australia apart from other Western liberal democracies that have opted for a transparent, voluntary filtering regime,” they said.

They analysed the proposed filtering regime and found it could censor a whole lot more than just kiddie porn, including perfectly legal material.

“The ACMA is blacklisting a significant number of sites that are not illegal content but are considered offensive. While this may be considered acceptable where filtering is opt-in by an end user (or parent for family computers), under a mandatory filtering regime this would result in capturing material that is clearly legal but restricted in availability (off the internet) through classification restrictions.”

Unlike the Liberal Party’s shambolic approach to party unity on the emissions trading scheme, Labor polticos are so far toeing the party line on censorship. Senator Kate Lundy wasn’t saying much today, despite her strong record of criticising internet censorship proposals in the past. Looks like Peter Garrett isn’t the only one to have abandoned his principles once in power.

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Busy week

Gosh, it’s been a busy week; been doing so much I’ve hardly had time to self-promote about it. Outrageous.

The last issue of Nett with my mug on the editor’s page came out last Friday, including my interview with twin brothers Brian and Vincent Wu, founders of clothing retailer Incu.

The best interviews to do are the ones that defy your expectations. Plenty of small business owners aren’t shy about telling you how great they are, which gives you plenty of material for the story, but leaves you feeling a bit cheap and dirty at the end of it. Not these guys! You definitely don’t expect successful fashionistas to be friendly, humble and modest, but Brian and Vincent really are and I’m sure that has a lot to do with their success.

Over the last year, Incu managed to land a coveted deal: the rights to distribute UK brand Topshop in Australia. Considering how many Australian women buy from Topshop UK online, this is very big. The guys from Incu also told me exclusively about their plans to (finally) open an online store next year, and once again I think they have exactly the right approach.

I’ve also been doing some exciting news stories for ZDNet on stuff like telecommunications tenders, state government IT policies, how bad state governments are at looking after our personal data and ERP consolidation projects.

Aside from this, it’s all been about making clients happy by meeting their insane deadlines, finding somewhere to live and even showing up at the odd IT industry Christmas party. Phew!

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Time to drop your prices

Banks are often criticised for being super-responsive when interest rates go up, wasting no time in passing on these rises to customers, while being considerably more tardy and relaxed about lowering their rates when the Reserve Bank does.

Technology vendors aren’t hugely worried about interest rates, but most tech is bought and sold in US dollars. When the Australian dollar was doing badly, local prices went up. The Australian dollar is in a very strong position now but local prices have mostly remained static.

Does this spell profiteering? In a competitive market, vendors wouldn’t be able to get away with it…

Here’s a piece I wrote for CRN: The great Australian ripoff.

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BigPond messes with DNS: fair or unethical?

Another yarn I wrote for CRN, this time on Telstra’s consumer ISP BigPond redirecting mistyped domain name queries to a branded error page. In other words, you type google.coj in your browser and rather than receiving your browser’s standard error page, you get redirected to a BigPond page that gives you helpful suggestions – maybe google.com? – but also ads and pay-per-click links.

On one side of the argument are the techies, who dislike Telstra messing with the way the domain name system is supposed to operate, albeit only within BigPond’s network. Whether they dislike this for reasons of technical purity, or because Telstra will make money out of it, is highly debatable. I suppose there’s also a slippery slope argument to be made; if BigPond makes this change to how DNS works, what’s to stop it from redirecting, say, iinet.net.au to bigpond.com or an error page?

The other side of the argument is that Telstra provides helpful, contextual information that more easily gets people where they want to go. (Though if this were purely altruistic, you wouldn’t have any ads or paid links on the page, presumably.) As long as an ISP delivers this service transparently, honestly and with an opt-out (all true in this case), where’s the problem?

Online glory is fleeting, but I would like to point out that for a couple of hours this morning, mine was the top tech story on Google News for Australia.

Who's number one?

Yay me!